Optimising Keywords For Search Engine Optimisations

What Are SEO Keywords?

For people to find your website via search engines, your will need key words and phrases within your web content; these are called SEO keywords. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

You want to make it easy for potential visitors to find you. In order to do that, you need to know how people are looking for whatever kinds of goods and/or services you offer. The closer your SEO keywords are to what your potential visitors are looking for, the better. This is because you want them to visit your website and not one of the many other pages that appear in search engine results. In simpler terms, implementing keyword SEO will help you outrank your competitors.

Creating a list of keywords should therefore be one of the first steps you take towards search engine optimization as it is vital to a successful search marketing campaign. It will involve a lot of trial and error but don’t be afraid to invest in your SEO keywords; you want to ensure that they are highly relevant to your audience as they are the foundation for all your other SEO online marketing efforts. While it may be a time-consuming and tedious process at first, you will eventually see how fruitful optimizing your SEO keywords can be.

Discovering what your audience is looking for and using those keywords that will help you rank better on search engine results pages (SERPs). We will guide you through these tasks and how to use them in your online content.

What helps determine your ranking on SERPs?

  1. Keyword density: how often your SEO keywords should appear on your web page can be tricky to begin with; you want to use it often enough for it to remain relevant, but not so much that it becomes overbearing. Forbes’ John Rampton recommends that your keywords do not consist of more than 5% of your entire page content and there are plugins such as this one that can help you track these.
  2. Anchor text: is a coding term for the visible, clickable text in a hyperlink. You can find more on this here.
  3. Backlinks: when a hyperlink leads to another page. This article explains in depth what a backlink is.

Common SEO keyword mistakes

Most search marketers newbies make the same mistakes when it comes to SEO keyword research:

  • Only doing SEO keyword research once: SEO keyword research for SEO marketing services should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. Who visits your site is just as important as (if not more important than) how many people visit.
  • Not bothering to update and expand their SEO keyword list: this basically reiterates the previous point. Continue experimenting and keep track of the results.
  • Targeting keywords that are too popular: If you pick keywords that are too popular, they are bound to be far too competitive for your new website. Be different and specific enough so that not only are people going to actually find you on SERPs, but so that they don’t have to wander around your entire website to find the exact web page they need. Bonus: you’ll stand out more too. The more convenient it is for them, the more likely they will remember your page.

Grouping your SEO keywords

What next? Well, on the one hand, search engine optimization Singapore best practices recommend that you include relevant keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your meta tags to your image file names. On the other hand, successfully optimized websites tend to have thousands or even millions of keywords. It would be too time consuming and difficult to make a unique page for every single one of your keywords but you can’t keyword stuff, where you cram everything onto a few pages, and still expect to rank well for individual keywords. You have to find a good in between.

How does it work? Keyword grouping and organization. Divide your keywords into small, manageable groups of related keywords, so that you can significantly cut down your workload yet still create targeted, specific pages. If your website sells athletic apparel, for example, you would probably want to start one group of keywords for all of your women’s apparel, then one for all of your men’s apparel. Next, you would break down those two groups into smaller subgroups, such as tops and bottoms, and then event smaller groups, such as tanks, shorts, pants, t-shirts, etc. This way, each individual page is optimized by small and specific groups of SEO keywords.



What Really Is SEO and the Importance of SEO for Your Business

The Internet is like an ocean where rivers of information are gathered every day. The world is now fully interconnected thanks to the internet. And this gives business owners potentially billions of customers all around the world. As more businesses are utilising the internet, you need to take necessary actions to keep your business aloft and visible among your strong competitors. This is how Search Engine Optimisation Agency helps in! We will now discuss what SEO is and the importance of SEO for your business.

What is SEO?

Before we go into details about the importance of SEO for your business, it’s important that you understand what really SEO is. SEO – Search Engine Optimization – is the process of increasing the quality and also the quantity of the visitor’s traffic to your website. This can be achieved both organically and through paid advertisements. Importantly, the long term SEO focus for any business should be achieving a decent amount of good quality traffic organically.

As mentioned above, SEO is not particularly completing a checklist of things that will make your website rank high. It’s an ongoing process of evolving practices to make your website valuable to your visitors. This will increase your traffic and bring you up in search rankings.

The importance of SEO

And now for the million dollar question. Why is SEO important?

This section covers 5 most important reasons as to why you should invest in a good SEO campaign for your business.

  1. Visibility

The highest priorities to set your business apart from the competition is to high visibility to your targeted customer. Just like it says in the joke: you can practically hide a dead body on the 3rd page of Google, because no one’s going to look there! Search Engine Optimization of a website ensures that you are visible and visible when you need to be.

To stay visible online, you need to optimize your website through carefully chosen keywords. This ensures you are there for your potential customers to find when they search for something relevant. The best method is to be as specific as possible when you pick your keywords. This is so as not to get lost with the tide.

  1. Credibility

If a business doesn’t show up in a decent ranking, people tend to question the credibility of your business. This applies no matter how long you have been in the business. People tend to unconsciously make a mental note of your ranking. And whenever they come across your brand, they end up having low confidence.

Hence, it is extremely important that you build an online presence and run a good SEO strategy. This applies even to businesses that are well established offline. This practice can be leveraged for startups and small businesses to compete well with the big and established brands.

Eg: Many “indie” makeup brands are now dominating the beauty industry by surpassing big brands. Much is done through credibility they have acquired by good products and good SEO, Social Media and marketing strategies.

  1. Traffic

Your search engine ranking has a direct impact on the amount of traffic you get for your website. Only a small percentage of visitors directly search your brand name in the search engines.

Therefore, Search Engine Optimisation Services by optimizing your website under a good set of long and short tail keywords is important. As this ensures you get the right kind of traffic to your website which will turn into leads and finally to conversions. The more traffic you get for your website, the better you rank in search engines. Eventually, it will create a snowball effect to get a consistently good traffic to your website.

  1. Ability to laser focus your target

All the tools and methods used in Search Engine Optimization allows you to target your audience very specifically. As search engine evolves, you are allowed to use long tail keywords. Long tail keywords are extremely specific to whatever you are selling. In this way, the traffic that comes to your website is mostly in the state of decision making. Rather than merely looking at your website.

Search Engine Optimization goes hand in hand with Inbound Marketing. Inbound marketing ensures that you provide enough value to all potential customers in all stages of buying a product. This will not only increase your customer acquisition rates but also customer retention rates.

  1. Higher Return on Investment (ROI)

For the most part, investing in offline marketing is similar to shooting in the dark. Despite how deep you go in with the research, you get only a very vague feedback. These feedbacks do not usually get you high ROI. This is especially relevant to startups and small businesses.

When it comes to SEO, if you manage to provide value with your website and the product/service you are selling, the ROI is usually very high and measurable. SEO takes you right to the customer when they are actively searching for your product/service, which gives you a better chance to make it into a conversation within a short period of time.

Many business owners make the mistake of trying to integrate SEO into their marketing strategy later on, rather than focusing on it from the beginning. SEO is not the icing that you add to decorate the cake that is your website, but the egg that you bake it in! Good SEO is about consistently providing quality and value to your visitors, while making sure that you are easy for them to find!


How to Create Engaging Content for Content Marketing

Content marketing is about creating engaging, useful and value-adding content to the readers, often forming the foundation for a strong digital marketing project.

Content is increasingly important as Google and other search engines are placing heavy greater emphasis on value-adding their users, as well as on-site user experience. These are easily traceable and measurable from Google’s range of software, from Google Analytics to Google webmaster tool.

We have talked about how having a good Search Engine Optimisation (SEO) can help you in your digital marketing campaign, as well as go through the step-by-step process on how to improve SEO. We have also talked about local SEO, where a new local website can have advantage over matured sites with thousands of ads dollars to rank well on Google.

How does Content Marketing fit in Digital Marketing?

Content marketing is used to sustain the readers’ attention through many different ways.

One easy use could be to improve the number of page views per visitor in Google. Another could be to increase the average time your visitors stay on site. Another one could be to decrease the bounce rates.

Content marketing is not only done on your website — it could be used with email marketing, social media marketing, advertising, press releases and many more other channels.

Content marketing Agencies is future foundation of all of your online marketing strategies.

What do you need to create a good content?

Through many projects and experimentations, we found that a good content should aim to achieve the following pointers:

  1. The content needs to be engaging
  2. The article has to be credible
  3. The content should be authoritative
  4. The content should be educational and teaches something to the readers


First of all a genuine successful content marketing is one that disarms readers of their first encounter and engaged the readers on a one-to-one basis.

Good content should directly be relevant to your targeted consumers.

One way is to write in a conversional form as readers prefer to read an article that address directly to them.


Content must be credible as it directly addresses the company’s image.

Effectively using this strategy helps a company become a trusted and reliable source for the readers and potential clients.


Showing more authoritative as compared to other competitors in the same field or specialisation will give your business an edge over them. There will be more trust build between you and your potential consumers naturally.


The main focus of marketing content is to build the company’s branding, not to advertise your products.

Ultimately, a good content is to provide values and educational purposes – a new perspective, insightful information.

When we talk about educational content, it should be content that will value-add the readers’ lives, be it helping them know more about how your products can ease the problems they face in their lives or just purely information that can benefit them.

Don’t forget to make your content share-worthy to their family and friends.

How to create engaging content for my content marketing strategy?

How do we start? Here is an easy template which you can immediately use for your own content marketing strategy:

  1. First we can identify keywords with potential to let us reach out to our potential clients and readers
  2. We can also write content about solving a problem that your potential customers and readers face
  3. Lastly, we can talk about current event and news

What are the various resources we can tap on to create engaging content?

Google Trends

One of the way is Google trends, which we can start as a research tool. You can find out what keywords are in your niche right now and what keywords are on the rise.

(Pictures on usage)


Competitiors’ Sites

Look at articles and content with the most:

  3. Social shares

Niche Forums

This is about researching on forums in your niche and finding out what are the most popular topics within your niche. Question and answer sites are a good start, but generally you want to target forums where your potential clients are using.

Our Content Marketing Companies can easily explain to create content based on these topics and share them on forums, make them as valuable and informational as possible so it can benefit readers the most.

Internet Marketing Company In Singapore That Helps Increase Leads And Sales

Marketing is critical for companies to reach their desired level of profits. As Peter Drucker mentioned, in any business there are only two areas to focus: Marketing and innovation. The rest are just expenses. Marketing and digital marketing help improve a company’s revenue and sales by getting more leads for them. Marketing is ever more important in this increasingly information overloaded, harder to differentiate world. Most marketing professionals only know marketing as an optional function – doing traditional marketing such as billboards or flyers, which hardly is trackable.

As people move toward using the internet for almost every aspect of their life, marketing has taken a transformational shift. Digital marketing is increasingly popular, and it comes with many benefits. It includes being easy to operate, easy trackable (seeing where your marketing dollars go) and also lower costs than traditional marketing methods. Digital marketing includes pay-per-click marketing, search engine optimization (SEO), social media marketing (SMM), content marketing (CM) and funnels or email marketing.

The number of social media users has been increasing drastically, ever more so today. Digital marketing is becoming an increasingly important part of any company’s marketing. Most companies can communicate through content marketing simply because there are many channels to get to their target customers – be it social media, internet forums, Q&A sites etc. Digital marketing can also help get instant feedbacks for the clients, or other marketing strategies like direct mail or comment. These feedbacks may be good or bad, but they are always helpful in serving the customers as per their demand.

Digital marketing is done differently in different countries, and hence choosing the right internet marketing company in Singapore is crucial. Every country has their own array of digital marketing companies to choose from, but if you want to implement the strategy in Singapore, it is best to choose a local, digital marketing company in Singapore. Every company has its own advantages and disadvantages. So choose the appropriate one on the basis of well research technique. One of such company is Leading Solution, a digital marketing company and consultancy in Singapore.

Leading Solution is one of the leading digital marketing agency in Singapore targeted at increasing the number of leads for their clients, ultimately increasing the sales and boost the profit of their companies.

Leading Solution very well understands the concept of customizations. The management and professionals there believe that every company has its own target audience, different mission, specify visions which need to follow and have different kinds of problems to be solved.

That is the reason they understand that one kind of marketing strategy is not enough for all. That is the reason after due research they develop a customized marketing strategy for each of their customer. Besides marketing strategies, they provide digital marketing consultancy and provides expertise on search engine optimization (SEO), social media marketing (SMM), content marketing (CM), lead generation services.

Click here to find out more about Leading Solution, Digital Marketing Agency in Singapore.

What Can You Get From The Web Design And Development Company Singapore?

Designing is basically a process of collecting newer and innovative ideas and arranging them for a specific purpose. Similarly, the concept of Web design and development works, it is basically an identical procedure of creation of web pages and presenting electronic content on it and the finally the end users or the public access to the internet and find such a beautiful and amazingly designed web pages. There are many web design and development Company in Singapore. We have to find the best one to succeed in our business. There are many visual elements of web design. Some of those elements are-

  • Layout– the way graphics, ads and text are designed or shown on a web page.
  • Color– the choice of color depends upon the clientele, may be black and white or may be colorful that indicates the personality of a person.
  • Graphics– these are to show the friendliness and make the web page more innovative. These include photos, clipart, logos, and icons.
  • Font– web designers have to generally work within the web safe fonts. The fonts enhance a website design.
  • Content– the content is also a very useful part of the website; it enhances the message of the site and spread it more effectively.

SEO Services in Singapore

SEO that is popularly known as Search Engine Optimization is basically a technique or a method that assists search engines to have or create a higher rank of your website which is much higher than millions and billions of distinct websites. Thus SEO helps in grabbing a good amount of traffic to our own website.

SEO is basically a strong marketing technique. For example: – when you search for any question or a query in a search engine like Google there is list full of answers that comes in front of you, but you according to your preference select the first list on that web page because you trust that the answer is on top and might be very useful rather the one which is below it. Now you might be speculating, why these sites are superior to the others? Why are they ranked at first and not at the bottom? Well, the answer to this is the aggressive marketing of SEO Services in Singapore. All the search engines like Google, Yahoo and Bing contains web pages and other distinct contents like Videos that are publicized or ranked on the basis of what the search engine finds most appropriate and useful for their users. The benefits of having an SEO presence in Singapore is simply too many to state down.

Some of those advantages/benefits are-

  1. It builds strong customer and traffic for your business.
  2. It builds a website that is mainly user-friendly.
  3. Through good and improved rankings, it establishes brand awareness.
  4. It basically helps in expansion and finding the new customers out there.
  5. The SEO business is open 24/7.
  6. SEO helps customers find you on Google when they are searching for solutions.

Leading Solution offers the quality Web design & development and Digital marketing services at an affordable price. To know more about Digital Marketing in Singapore, please visit our website HERE: https://theleadingsolution.com/

Find The Best Digital Marketing Agency Singapore

What is Digital Marketing?

Digital marketing is defined as promoting your products or services in a digital way. There are lots of techniques to do digital marketing. Some of the successful methods are given below.

  • SEM (Search Engine Marketing)

Why do you need Digital Marketing Agency Singapore?

  • Digital marketing plays the vital role in the online field.
  • It yields more leads and results.
  • It is low cost compare to traditional marketing strategies.
  • It helps to focus more on the targeted audience.
  • It generates more revenue.
  • It builds the brand reputation
  • ROI is very high in digital marketing.
  • Digital marketing is MUST for the online business.(It may be products or services or both)
  • Digital marketing increases the viewers, leads and revenue.
  • Increases the trust.
  • It improves your digital presence.

Website Development Company in Singapore:

Before you choose your website development company; you have to know a little bit about the websites and how an ideal website should be. It will be helpful to get the best websites.

Why do you need a website?

To make your digital presence you need a website. It helps your customers to identify you. Irrespective of the size, every business needs a website to promote their product or service.

How should a website be?

  • Professional Look
  • Easy to Navigate
  • User friendly
  • Interactive
  • Responsiveness
  • Cross browser compatibility
  • Lightweight
  • Fast
  • Performance, etc…

The website should have the professional look. It will give the positive impact to your visitors. Most importantly, the website should be responsive. So, we can view your website irrespective of devices. You can view your website from the laptop, phone, tablet, etc…

Also, cross-browser compatibility is important. There are many web browsers available. Among those Google chrome, Internet explorer, Mozilla Firefox, Safari, Opera are important. So, your website should render nicely at least in the above popular web browsers.

The website should be light weight; which means the site should load fast. If your site is loading slowly, then the user may get bored and easily navigate to other sites. It will give the bad impact. So, always make sure that your website is fast.

Interactive: In the last decade most of the websites are static. But the revolution of the internet made many changes. Today, the unwritten rule for your website is, it should be dynamic and interactive. So, the user can feel interesting.

Leading Solution integrates powerful, proven marketing strategies to market, brand, and differentiate your company. Leading Solution is one of the best Top Digital Marketing Companies in Singapore. It offers the quality services at an affordable price. To know more please contact us or visit our website HERE: https://theleadingsolution.com/.